About Luxury Inc

The Authority on Real Estate & Marketing

Our Vision

Luxury Inc. is rewriting the rules and building a better brokerage model for our clients. We aspire to be the industry leader in innovation and service while elevating the industry standard. Our unique brand, bespoke resources, one-of-a-kind 1-800-LuxuryHomes® telephone number and the in-house mastery of marketing provide our clients with an unparalleled real estate advantage.  We invite you to experience the Luxury Inc Difference as we work purposefully and relentlessly on your behalf. Luxury Inc – The Fine Art of Real Estate.

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FOUNDER I CO-CEO

Meet John P. Dixon

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Dixon, owner of 1-800-LuxuryHomes®, began his real estate career in May 2002, providing marketing services for a top broker in the San Francisco Bay Area. His early success, highlighted by front-page features in the Mercury News, showcased his exceptional skills, leading him to go on his own in 2003.

Dixon's first listing as a new agent was a notable $9.25 million property, reflecting his value in the industry. He has since worked with prestigious clients, including sports figures and tech innovators, rapidly establishing himself in the luxury market with his motto: Premier Marketing for all Properties.

Combining business acumen with expert marketing, Dixon ensures top-tier representation. He goes the extra mile to attract the best buyers and handles any challenge—be it a high-rise, golf course, or beachfront estate—with exceptional skill. Supported by an expert team, his vision sets him and his properties apart.

With a distinguished background in photography, graphic design, and advertising, Dixon markets clients' homes with expertise. Passionate about technology, he explores innovative strategies to reach a wider audience while focusing on personal interactions to achieve real estate goals.

While gaining insights through property development, Dixon found his strengths in negotiation and marketing. Co-founding Luxury Inc. with Rich Tancredi, he excels in creating upscale, impactful presentations, delivering a unique real estate experience.

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FOUNDER I CO-CEO

Rich Tancredi

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Rich Tancredi is a Founder and Co-CEO of Luxury Inc and its subsidiaries, including Luxury Inc Real Estate. The company leverages world-class technology, omni-channel media platforms, and marketing expertise to help clients achieve their real estate goals.

Rich is a seasoned CEO with a relentless drive to build successful companies and partnerships. As a lifelong entrepreneur, he has been an esteemed real estate broker since 2008 and a licensee since 2001. He previously honed his real estate skills as a land developer and homebuilder.

He has served as CEO of several businesses across a variety of industries, including real estate, high-tech, marketing, and publishing. Rich has also been a board member, collaborating with civic leaders and charitable organizations to build vibrant communities and assist those in need.

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